Cookie Monster’s

Friend-chip Challenge

Nothing is sweeter than friendship... except maybe cookies!

Run, walk, hike, swim, bicycle, paddle, or crawl your way to the finish line and be rewarded with a limited edition friend-chip medal! Cookie Monster challenges you to choose your distance – 5k, 10k, or 13.1 miles – conquer it, and thank someone who helped you achieve your goal.

Your medal magnetically connects to a second bonus medal, specially designed for you to give to a special person in your support system.

We've partnered with Sesame Workshop, the non-profit behind Sesame Street, to bring you this officially licensed virtual distance challenge that can be done on your own time and in any location.

How do I take on the challenge?

Challenge yourself to a 5k, 10k, or half marathon!
It doesn’t matter how you do it. Run, walk, hike, swim, bicycle, paddle, or crawl.

Give me the goodies!

Every registration includes: 

  • Official finisher medal
  • Bonus medal that magnetically connects
  • Access to our super-supportive private Facebook group
  • Free shipping on all items!

Available add-ons:

  • Waterproof keepsake race bib
  • Official "Cookie Monster's Friend-chip Challenge" t-shirt

When should I sign up?

Early bird registration ends soon!


Register by XX to receive your swag by XX.

Why Virtual Running Club?

We work hard to earn your business and your trust. Our swag is high quality and we work to match that quality with our customer service. But don’t just take our word for it. Here’s what others say:

rebecca mccorkindale

Get to Sesame Street participant

This race has changed my life. When I was diagnosed with fibromyalgia over five years ago, I thought my race days were over. This challenge has motivated me to get up each morning and do what I can - and over time I've been able to do more and more. I'm now running 3 miles on most days and the possibility of doing an in-person race is becoming a reality.

Amy Tambone

Get to Sesame Street participant

This challenge was a much needed work-out motivator after the end of 2020. What I didn’t anticipate was a truly inspirational online group supporting each other in our mile-by-mile journey. I was told there would be cookies, but have gotten so much more out of this experience!

Have a question? Let us help!

Click an item from the dropdown menu below for help.

Do I have to Run?

Nope. You can complete your race distance in your movement method of choice. Running is great, but so is walking, biking, dancing, swimming, rollerblading, rucking...

How does Shipping Work?

All swag ships separately. Shirts, Medals and Pins ship with a tracking email from Bibs are sent first class with a stamp. 

All items will ship according to the timelines listed below:

Shipping Timeline:

what are the Registration Deadlines?

where will i receive email updates from?

Our messages come from Please add this address to your safe list so you're sure to get all updates.

what are the distance options?

Choose between traditional race distances of 5k (3.1 miles), 10k (6.2 miles), and a half marathon (13.1 miles). The distance you choose is entirely up to you.

how do i report my time?

what is the private facebook group?

There’s a special Facebook group for Sesame Street Races & Challenges. We believe it’s one of the most positive corners of the internet, where members share their achievements and cheer each other on. Joining the group is entirely voluntary.

Can I double-dip my miles with other challenges?

We find some of our participants like to do multiple Virtual Running Club events at once. If you want to double-dip – that is, apply your miles to multiple events – you have our full permission to do so. Choose whatever works best for you!

Don’t see the answer to your question? Visit our help center and contact our support team.

Looking for more Sesame Street?

Check out our long-term event, the Get to Sesame Street Challenge!

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