Join the


Roll Out // Rise Up

300 mile challenge

Autobots vs. decepticons // Declare your allegiance

Within each of us is greatness waiting to rise, waiting to break through the surface. We all have the power to become something more than others expect. It's your choice to be brave, strong, adventurous, or daring. It's your choice to be more tomorrow than what you are today.

Earth is under siege and you are needed! With the Roll Out or Rise Up Challenge, you have a choice to make: Are you part of the conquerors or among the ranks of those fighting back? In the Roll Out or Rise Up Challenge, choose your allegiance as an Autobot or Decepticon and take on the mission to complete this 300-mile journey. 

Just like the Transformers robots, you are More Than Meets The Eye.

This mission will be at your HQ and welcomes beings of all abilities. You can run, walk, roll, swim, or hike to complete this challenge. As you fight to complete this mission, you will earn 6 collectible pins all while working towards a stunning 4" medal. Other swag options can also be added to your registration.

Autobots • roll out

Help Optimus Prime and the Autobots to Roll Out.
Protect freedom. 

decepticons • rise up

Help Megatron and the Decepticons to Rise Up.
Battle the Autobots and conquer Earth. 

how far will you g0?

300 MILES!

Take on the challenge and chose to be brave, strong, and adventurous. As you reach each milestone on the 300-mile mission, you'll earn a pin to showcase your achievement.

What do I get?

Each registration incudes 6 milestone pins, a lanyard to showcase them, and a medal for completing your mission. Gear is unique to your chosen allegiance! Pick one or pick both missions to collect them all. 


Every Registration Includes:

  • 6 Autobot themed pins
  • Commemorative lanyard to showcase your pins
  • Autobot Finisher medal
  • Access to super-supportive private Facebook group
  • FREE shipping on all items! 

Available add-on options:

  • Waterproof keepsake race bib
  • Autobot official race shirt


Every Registration Includes:

  • 6 Decepticon themed pins
  • Commemorative lanyard to showcase your pins
  • Decepticon Finisher medal
  • Access to super-supportive private Facebook group
  • FREE shipping on all items! 

Available add-on options:

  • Waterproof keepsake race bib
  • Decepticon official race shirt

OPTIMUS PRIME and MEGATRON are trademarks of Hasbro, Inc. and are used with permission.

Offical challenge gear

Please note: Shipping times may vary due to supply chain issues affecting us all. Please familiarize yourself with the deadlines and event format listed in our FAQ section.

how to take on the challenge

  1. 1
    Pick your allegiance - Autobots or Decepticons
  2. 2
    Click the registration button for your chosen allegiance and reward structure, and follow the prompts.
  3. 3
    Start logging your miles January 1, 2022. Pins and medals will start to ship in March 2022.

Report for Rewards


  • Stay accountable through the entire length of the program! (If you don't do the distance, you don't get the reward.)
  • Includes free access to the required VRC mobile app to log your miles beginning January 1, 2022
  • Claim each reward on the app as you unlock it
  • Each reward will ship 1-2 weeks after you complete the corresponding milestone

Everything Ships Up Front

Self Serve

  • More affordable
  • Receive all your pins and medals at once*
  • Open each reward immediately upon finishing, or have a friend reward you as you hit each milestone
  • Track your miles however you choose
  • Does NOT include access to the VRC mobile app
*Regardless of the option chosen, pins and medals will start to ship in March 2022.
Other swag items (shirts and bibs) are batch-printed specifically for each participant and will ship by March 4, 2022.

your mission rewards

Will you decide to Rise Up or Roll Out? Each allegiance comes with its own unique pins and medal.

  • team autobots | rise up

  • team decepticons | roll Out

Autobots, CONVERT And rise up!

As you fight along the way, check out the pins you'll be collecting as you reach each milestone. Complete all 300 miles to earn your medal. 

Team Autbots Pins

  • 25 Miles - Bumblebee Car
  • 50 Miles - Bumblebee Head
  • 100 Miles - Windblade Plane
  • 150 Miles - Windblade Head
  • 200 Miles - Optimus Prime Truck
  • 300 Miles - Optimus Prime Head

4" finisher medal

This medal is more than meets the eye...

TRANSFORMERS and all related characters are trademarks of Hasbro, Inc. and are used with permission.

© 2021 Hasbro. All Rights Reserved. Licensed by Hasbro.

Have a Question? Let us help!

Click an item from the dropdown menu below for help.

Do I have to run?

Nope. You can complete your distance however works best for you. Running is great, but so is walking, hiking, dancing, swimming, rucking...

how does shipping work?

While we ship items together whenever possible, due to the custom nature of our swag, items are often shipped separately. For those that register for the "Up Front" option, their pins and medal will ship all together starting in March 2022. For those that register for "Report for Rewards", each pin will ship as you report the distance milestone in the VRC reporting app. You will be able to begin logging your distance starting January 1, 2022. Milestone awards take about 2 weeks until they arrive to your home/address. (Note pins will start to ship in March 2022.)

The USPS is our primary shipping provider. Shirts, pins, and medals ship with a tracking email from [email protected] Bibs are sent in a standard white envelope with a first class stamp.

what are the registration deadlines?

Pre-order registration deadline:
January 23, 2022

For those that register by January 23, their shirt and/or bib will be batch-printed specifically for them and will arrive to their address around March 4, 2022. Pins and medals will start to ship in LATE March/Early April

Standard registration deadline:
February 20, 2022 or while supplies last

For those that register January 24, 2022 or later, keepsake printed bibs will no longer be available. Shirts will be printed on-demand (POD) and are expected to arrive approximately 2 weeks after being ordered. Pins and medals will remain available while supplies last.

how do i log my miles?

If you select the Report for Rewards option, you’ll need to report your miles through our new mobile app. Starting January 1, 2022, you can log into the app with the email address you used with registration.

Click here to download the app on iOS or Android.

Check out our video tutorial or the following instructions to navigate the app:

  1. Enter the email associated with your registration.
  2. Click the event you would like to add miles for. Only challenges that you are registered for with reporting will be shown in the app. 
  3. To add miles, scroll down to the bottom and select “Add Activity”.
  4. Enter your miles and click “Save”.
  5. When you reach a milestone, your freshly earned pin will pop up on your screen. Congrats! Click “Claim” and follow the prompts to receive your reward.

How long do I have to complete the challenge?

You will have through June 2023 to complete this challenge! Take the time you need to reach the 300-mile distance goal.

where will i receive email updates from?

Our messages come from [email protected] Please add this address to your safe list so you're sure to get all updates.

what are the challenge shirt options?

Autobots • Roll Out

Decepticons • Rise Up

can I double-dip these miles with other challenges?

Many of our participants like to do multiple Virtual Running Club events at once. If you want to double-dip – that is, apply your miles to multiple events – you have our full permission to do so. Choose whatever works best for you!

what is the private facebook group?

There’s a special Facebook group for VRC Distance Challenges, where members share their achievements and cheer each other on. Joining the group is entirely voluntary.

Other Events You'll Love

Available Challenges & Races

Success message!
Warning message!
Error message!